Will Marketing Become Obsolete?

In this constantly changing world where businesses are moving swiftly, a question might arise in your mind Will Marketing Become Obsolete? 

We’ll understand it by looking at various aspects but before that just have a glance at the significance of marketing.

Marketing is an essential field in business because it helps, a business to run smoothly and achieve its objectivity of profit-making by promoting goods and services.

It is a process of identifying customers and their needs; creating, communicating, and delivering services for the satisfaction of the end consumer.

It is one of the most important pillars of every business.

Every business, no matter whether it be a small Startup or a big Multi-National Corporation always needs marketing.

It is practiced by companies to maintain or enhance the brand image.

Marketing is not only done for the promotion of the product but also, to provide excellent values to the consumer and develop deep relationships.

So that Brands can win their trust.

A Simple Answer to Will Marketing Be Obsolete?

If you ask for a straight answer to the question Will Marketing become obsolete?

The answer is a big NO.

So, Marketing will never become obsolete as long as people are doing business and searching for different products according to their requirements and preferences.

Marketing is everywhere, we can say that only the way it’s practiced will change.

Adopting new technologies with time will keep marketing evolving according to the dynamic market but it can not become obsolete

For example– A few decades back marketing had been practiced by going door to door and making people aware of the products they are offering.

Then in the era of 1950s firms started using electronic media like radio, print, and television to advertise their products and services.

Nowadays, firms are mostly dependent on digital marketing, they are not only promoting but also selling with a high conversion rate.

As time and technology change, older marketing practices become obsolete, and new marketing practices come into motion. The future of marketing will never come to an end.

5 Detailed Strong Reasons: It will NOT be Obsolete.

1)   The online world and Digital Marketing

One of the important reasons why marketing will never be obsolete is that most people are active online.

For many purposes and if nothing productive usage of social media platforms is very common. People are more on their mobile phones than on TV or any other object.

People nowadays don’t even like going to market rather, they search for the product online.

With the help of Digital Marketing Companies, Brands Market their products through channels like;

SEO(Search Engine Optimization), Google ads, Facebook ads, email marketing, and SMO(social media optimization) etc.

The Indian AUDIO  brand BOAT is a good example of Using the Unconventional Marketing Method and Celebrity Endorsement.

Brands can make powerful strategies to grab user attention and promote our products and services.

Digital marketing also helps promote products to a large well-targeted audience.

It gives digital marketing an edge and shows an ongoing future ahead in the upcoming years as it is a high in-demand need of Businesses.

It can be said that because of the Internet, traditional marketing is becoming obsolete, but not Marketing as a whole.

2)   Introducing New Products & Business Will Not let Marketing become Obsolete

According to the Times of India,

The total number of startups in India rose from 471 in 2016 to 72,993 as of 2022, we can see that thousands of startups launch every year.

To reach the right market or potential audience they have to continuously do market research and develop creative marketing campaigns.

So that they can sell their products and services to the consumer and make a profit.

Now here is a question for you.

How a new product of Business will come to the knowledge of the General Public? Of course through Marketing.

If Brands do not practice their marketing then people will not become aware of them.

No matter how good it is the company won’t be able to sustain itself in the market.

That’s why marketing plays an important role in successfully launching.

Launching can be any of either a new business or products & services marketing is what makes its existence feel real to market.

So, as long as new ventures or Products will keep coming into the market marketing will not become obsolete.

3)   AI and Marketing

Sometimes AI makes people insecure about their jobs but AI can also help and we benefit from it.

Nowadays most marketing tools use AI to analyze the market, estimate future trends, predict consumer behavior, CRM(Customer Relation Management)

AI is a tool of technology and history is proof that those who can use it will be rewarded.

AI helps in several actions from analyzing market changes to understanding trends and interpreting past records to designing and decorating.

AI is everywhere.

If a Brand wants to run an advertisement campaign (Digital or conventional).

Then AI can be used to select proper budget allocation and also analyze the factors as per the target audience.

This is beneficial because it will help Businesses to get maximum ROI.

AI will help marketers improve productivity and lessen the wastage of resources with further growth.

4)   The Youth Era (GEN Z) will Not let Marketing Obsolete

Why do you have that drink endorsed by your favorite celebrity? Why do these brands use famous people for Marketing?

The reason is Influence.

As we know the younger generation or we can say the GEN-Z generation population is active mostly on social media and other sorts of Digital spaces.

These most influential consumers get to know about the product through different influencers on social media.

GEN-Z has different interests and behaviors so with the help of marketing we can deliver products accordingly to it.

It can be seen by General Observation that the buying capacity of this generation is higher than the older generation.

If we see this generation is much more curious about the advertisements and campaigns and what are the aspects covered in them.

Unlike the older generation who used to take advertisement as a useless part of life, Gen Z sees it as informational.

According to Statista, GEN-Z spends a lot of money in their day-to-day life which is an opportunity for marketers to promote their product.

So, here’s another reason that shows marketing will never be obsolete.

5) Competition

This is a very competitive world where businesses are in a position of cut-throat competition with each other to attract more customers and satisfy consumers’ needs in the best possible manner.

The tough competition in the market is because of the dynamic change in demand of consumers and quick changes in the tastes and preferences of the consumers.

Because of this Brands have to keep doing their practices continuously to adapt to the changes rapidly, and also to acquire & retain the wider market.

Once they miss the opportunity the other business/competitor will dominate the market. So, it will be challenging and costly to maintain a position in the market.

Relevant questions for marketing to become Obsolete

Q1) what is the future of marketing? Is there any scope?

Answer: Yes there is a potential scope for marketing in the future. Marketing is a never-ending field.

It will never die as long as companies are launching products and services there will be a need for marketing to aware people and add value to the product.

So there will be strong demand for marketing in future.

Q2) Will marketing change in the Future?

Answer: Yes, marketing will definitely change in the future because of the rise of new technology but it will never become obsolete.

Old techniques of marketing will become obsolete and new techniques of marketing will be adopted.

Q3 ) Will marketing become Automated?

Answer: Not fully but possibilities are that it’ll be Semi Automated.

Because of AI.

It can analyze large amounts of data, send automated bulk messages, create or schedule campaigns, and understand the user more personally to generate better insights.

So another answer is, will marketing become obsolete? Is, no it will not be obsolete but it can be automated(not fully automated).

Conclusion:

The motive behind writing this article is to clear the doubt about whether will marketing become obsolete or remain the same.

After reading this article you must understand why and how marketing is an evolving and changing field.

It will keep changing according to the technology and needs of the consumers.

New technology will help marketers run their Campaigns more effectively and old marketing practices will become obsolete automatically.

Even, if anyone wants to pursue a career in marketing you can choose it without any worry. It’s a field that keeps updating from time to time.

The future of marketing is bright but you have to adapt yourself according to the new technologies. Otherwise, there is a risk that technology will take away the positions.