Marketing is Everywhere Discover How? and Why?
Marketing is the practice of promoting the product by satisfying the customer’s needs in the best possible manner.
It is a very old practice that people have done since they started selling goods to others.
But at that time things were different, there were very few sources to promote the product.
But nowadays marketing is everywhere.
There are thousands of companies that launch their product every year and every company wants to earn profit.
And they promote their product everywhere to sell it.
They have several sources to promote their product like social media, TV Ads, sponsorship, billboards, newspapers, and many others.
How marketing is everywhere?
The answer is really simple, just look around yourself and I guarantee that you will find the answer.
- When you read a newspaper, you will see advertisements of different brands promoting their products on every page.
- When you watch your favorite show on TV and suddenly ads come out promoting products and services.
- Whenever you watch a sports match you will see different brand names on your favorite player’s t-shirt.
- You wake up every day and go to work and while going to work you watch several billboards screaming their company’s product name.
And when you reach the office you will see some employees talking on the phone with the customers solving their doubts so that they can satisfy them in the best way.
(it is all about providing the best to the customers, so satisfying customers is also part of marketing)
- You also do self-marketing by presenting yourself by giving presentations and new ideas to your boss and teammates.
(self-marketing helps you to build new networks and help you develop professionally)
- When you open social media or Google you will see sponsored posts from brands promoting their product and services.
- Reading a blog on Google is also part of marketing because brands provide quality content to solve user queries and provide them with the best answers.
- Companies send you personalized emails and product updates so that they can connect with the audience.
(this is called email marketing, in which companies run email campaigns to inform their customers about new updates)
- Companies do brand promotion and sponsorship with sports teams, movie promotions, and other companies to increase their brand visibility.
If you look around yourself you will notice that every brand is trying to promote their product and services.
Also Read: What is print marketing? All you need to know in 2024
Why marketing is everywhere?
So let’s discuss this in detail –
1. Profit making-
if we look at the company perspective one of the main motives of the company is to sell their product so that they can make a profit.
And it is only possible by promoting the product and services because no matter how good your product is.
if it is not promoted then no one going to know about that.
2. Competition-
One of the main reasons that marketing is everywhere is because of intense competition among brands.
Consumers can shift to another brand in seconds because Nowadays consumers have many options.
That’s why brands invest more money in marketing so that they can stay connected with the customer.
Therefore, they use multiple channels to promote their product.
3. Consumer economy
In this consumer-centric economy, even a small mistake can decrease the customer base.
The consumer is the king of the market.
Every brand works according to its customers. They follow their trends and behaviors so that they can provide the best product for their customers.
Therefore, companies try their best to promote their product from every channel so that they can grab every potential customer.
4. Brand visibility
Brand visibility is an important factor because no matter how excellent the product or service is.
If consumers don’t know about your brand then they won’t be able to buy from you.
So to increase brand visibility they use social media, TV ads, billboards, print media, and sponsors to promote their brands.
5. Create demand
Companies create demand in the market to sell their product. They use different channels of marketing to make their product visible.
They educate buyers about their products and try to tell them how they are different from other brands.
They use storytelling to connect with the buyer emotionally.
By doing this companies create a desire among the users which automatically makes the buyer buy their products.
Is marketing everywhere good Or bad?
We can say it’s both, good as well as bad
Let’s start with the good side-
Marketing everywhere is good for several reasons-
1. Consumer awareness
Every brand knows that consumer is everything for them and without them, no brand can survive.
Brand try their best to utilize every channel of marketing so that they can inform every potential consumer about their products.
2. Competition
As we have discussed above companies also promote their brands so that they can get ahead of their competition.
Good marketing helps the brand to stay connected with its consumers and grab global buyers. It helps to grab the most potential clients for the business.
3. Impact on economy
Marketing and economic growth are connected.
Marketing helps brands to create demand for their products and services which drives them revenue.
Revenue helps companies to do research and development, which is very beneficial for the economy.
From that revenue taxes are also given to the government which helps to grow the economy
4. Good for smaller business
Smaller businesses don’t have a high budget and that’s why, they have a limited budget for marketing.
But there is nothing to worry about because we live in the modern era and there are multiple ways/channels of marketing which help small businesses to promote their product with limited resources.
Marketing channels like– social media marketing, email marketing, and search engine optimization are the cheapest way to promote products and services.
Now let’s discuss how marketing everywhere is not good for both, the brand as well as consumers.
1. Budget issue
In a small business, resources are limited, and spending too much on marketing is not a good thing.
A limited budget is a challenge for businesses. Heavy marketing can lead to resource wastage and it can reach the wrong audience, which results in poor ROI.
Remember: Quality always beats quantity. If the products are not good then no marketing technique can make your brand profitable.
2. Trust issue
Trust is everything when it comes to customers. Unrealistic marketing can make customers feel uncomfortable.
Marketing should be realistic. Companies should not promise unrealistic results to their customers.
It can lead to poor relationships between consumers and brands.
3. Excessive information
Excessive marketing leads to excessive information which can confuse buyers.
As a result, it makes it difficult for consumers to choose the right product for them.
4. Mental health issues
It is a good thing to promote a brand but sometimes marketers play with people’s emotions to sell their product.
It can cause stress and anxiety in consumers which forces them to buy their product to fit in the standards.
Sometimes, it can make the consumer insecure which will negatively affect the marketing of that company in the long run.
5. Privacy concerns
Marketing can be done effectively if the company has customer data.
It helps them to track consumer trends and patterns so that they can design a powerful strategy.
But sometimes excessive data of consumers can lead to privacy concerns.
Due to this, consumers can feel discomfort and anxiety.
Conclusion
Marketing is everywhere if you look around yourself. Every brand is trying to promote their product through different channels.
Everything around us is marketing, all the way from newspapers to billboards, and Ads to personal branding.
Every brand wants to grab potential customers and want to stay ahead of the competition, but this has its advantages and disadvantages.
Good marketing can help a company to make a profit. It also helps spread a positive message and build a strong community.
On the other side, poor marketing can weaken the relationship with the customers and affect the consumer mentally.
